

A Brief Story of Vitality's Beginning
Oct 1, 2024
2 min read
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Ten years of painstaking work finally led to the moment that this business idea was formed. At the center of it all you have four healthcare and fitness professionals who have always had an entrepreneurial mindset. We cover a pretty broad spectrum professionally: certified athletic trainer, physical therapist, occupational therapist, and strengthening and conditioning coach. We like to call that "range." Between the four of us we have 40 years of experience, a love for fitness, and a constant drive to compete. Over the years our roles and responsibilities have changed, however our love for health and sports activities has always remained. We all have enough credentials to make alphabet soup and have worn hats such as Director of Sports Performance, Senior Therapist, and D1 Strengthening and Conditioning Coach. However, we are all humble enough to admit that we make mistakes and that we simply can't know it all. As life for all of us has passed through various stages we all agree that we want nothing more that to see each individual become the best version of themselves. This accomplishment can be difficult depending on various factors: family, geographical location, social pressure, and finances just to name a few. So as a team we sat down and discussed how we could bring fitness to anyone and actually give people good direction on how to achieve their goals. There is a lot of misinformation around health and fitness and we often see people wander aimlessly in their journey. Not from a lack of effort, but simply because of ignorance. We hope to provide those who are willing with the tools and the plans to accomplish their health and fitness goals. It will be through your hard work and success that our business will thrive and for that we say thank you in advance!